Strategic Communications

Share the Right Messaging.

We happen to agree with Shayna Englin, who teaches public relations and corporate communications at Georgetown University. Her summary of strategic communications is, “Being strategic means communicating the best message, through the right channels, measured against well-considered organizational and communications-specific goals. It’s the difference between doing communications stuff, and doing the right communications stuff.”

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This applies to both the messaging you need to share within your own organization, as well as that which applies to stakeholders, partners and clients. It does not need to be complex, but it does need to be purposeful, thoughtful and tactical. The practice of crafting key messages involves a significant effort of time and resources in planning and research, to ensure you are as targeted as possible. Years of experience in managing communications in every environment from grass-roots community groups to global corporations, Marla and Compass Leadership can bring best practices, discipline and well-earned wisdom to your team’s communications efforts. We can help you do the ‘right stuff’.